Backlash or Bullsh!t?

From Apple’s “Crush” ad to Bumble’s cheeky celibacy billboard, even the slightest backlash has brands pulling ads faster than Oscar planners pulling a Will Smith invitation. But what constitutes “backlash” from just everyday social media whining? And who decides? Is backlash an important check on unhinged marketing campaigns or an existential threat to creativity? Jeremy and Marc attempt to separate the bullshit from the backlash, undoubtedly sparking some backlash of their own.