Scary Good Ideas

“If it scares you,” declared marketing guru Seth Godin, “it might be a good thing to try.”  In this episode, Marc and Jeremy share some of the scariest ideas they've ever presented, including those that were killed on contact and others that cheated death to become legend.

They draw on industry data about risk-taking, debate how to present edgy ideas, and explain why simplicity, timing, and internal champions matter when trying to sell the unthinkable.

Listeners are invited to learn from these wins and flops and share their own scary creative stories.